In Hong Kong, domestic violence against children increased by 29% in 2023. In one of the world's most densely-populated cities, we hear it all the time. But as neighbours, most of us stay silent.
- +29%
- Domestic violence
against children in 2023
- 1,457
- Newly registered
child protection cases
To illustrate the reality that violence surrounds us (and to urge people to report suspected cases), we re-created the iconic 'Dolby Atmos 7.1 Surround Sound Demo'.
Working closely with Dolby Surround Sound technicians, we replaced every sound element with hard-hitting sounds of real violence. In collaboration with acclaimed director Nick Cheuk, we then surprised cinema-goers before every screening of his award-winning film, 'Time Still Turns the Pages'—a poignant tale about a young boy's struggle with family trauma, abuse and the weight of suicidal thoughts.
The Sound of Violence surprised thousands of cinema-goers across Hong Kong with a hard-hitting, fully-immersive audio experience. The hijack sparked a nationwide conversation. The success of Nick Cheuk's film, both at the box office and at major film show awards, further amplified its impact.
- +23%
- Reports of
suspected violence
- +16%
- Home interventions
following calls
THE SOUND OF VIOLENCE IS ALL AROUND YOU.
IF YOU HEAR IT, DON'T IGNORE IT. REPORT IT.
