In China, less than 1% know how to perform CPR.
As a matter of life and death, we needed to get more people to learn this life-saving skill.

Most people only think about CPR when they're faced with death.
Since China plays more online video games than any other nation on earth, this gave us an idea...

• Introducing BACK2LIFE - the hack that got gamers to learn life-saving CPR.
• Working with one of the country's biggest game developers, we hacked Blood River - the biggest game of the year and China's equivalent to Fortnite.
• We surprised gamers with hands-on CPR training built right into the game itself.
• When gamers lost life, they had to perform CPR on their characters to bring them back to life.
• The more they played, the more they learned how to perform this life-saving skill.

• The hacked game offered life-saving training for gamers.
• And a fun, easy way to learn CPR.
• During the two-week hijack, over 3 million gamers performed CPR training to bring their characters back to life.
• Making this China's most successful CPR drive to date.
• Which just goes to show. when it comes to life and death, it helps to know CPR.